BMW M

M5 Touring

Industry:
Automotive
Client:
BMW M
Deliverables:
Creative Direction3D visualization

The BMW M5 Touring takes the hallmark combination of outstanding driving dynamics and everyday as well as long-distance comfort – typical of BMW M models – to an entirely new level.

The new M5 Touring

For our client BMW M, we managed the complete content production for the product page of the new BMW M5 Touring – brought to life through high-quality 3D visualization. We created a highly accurate digital replica of the real-world shooting location, precisely matched to the existing video footage. The result: a seamless fusion of motion and still imagery that ensures a consistently high-quality and cohesive visual presentation of the vehicle.

As close to reality as currently possible – in full 3D.

In addition, we produced fully 3D-generated videos for BMW M, integrated into a scrollytelling concept to enable an interactive user experience.

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