M5
The BMW M5 – a legendary high-performance sedan with a 40-year legacy – is entering a new era.
The new M5
For our client BMW M, we were responsible for the complete content production for the product page of the new BMW M5 – brought to life through high-end 3D visualization. We created a precise digital replica of the real-world shooting location, carefully aligned with the existing video footage. This resulted in a seamless fusion of motion and still imagery, ensuring a consistently cohesive visual presentation of the vehicle.
Dynamic, high-detail 3D camera flights triggered by scrolling.
On the product page, we implemented dynamic 3D camera movements to provide potential customers with an in-depth view of the vehicle’s exterior and interior. The interactive scroll-based navigation allows for a personalized exploration experience: users control the pace themselves and can pause at any time to examine design elements in detail – creating an intuitive and immersive product experience.
Immersive 3D interiors
In addition, we created fully 3D-produced video content of the interior for BMW M, integrated into the scrollytelling concept to enhance the interactive experience.