M2 CS
Whether as a track tool or in day-to-day use: the BMW M2 CS offers ultimate driving pleasure.
THE BMW M2 CS
For our client BMW M, we handled the complete content production for the product page of the new special-edition BMW M2 CS, using high-end 3D visualization. To achieve this, we developed a detailed virtual racetrack precisely matched to the existing video footage. This enabled a seamless integration of video and photography, ensuring a consistent and cohesive visual presentation.
As close to reality as currently possible – in full 3D.
In addition, we produced fully 3D-rendered videos for BMW M, integrated into a scrollytelling concept to create an interactive user experience.
Handcrafted down to the finest detail.
Our ambition was to achieve outstanding realism through high-resolution textures and meticulously crafted details. This allowed us to deliver an authentic and compelling representation of both the vehicle’s interior and exterior.
Full 3D videos instead of on-location production.
In addition, we created a standalone 3D video that specifically highlights the individual paint finishes of the BMW M2 CS, showcasing the vehicle’s exclusivity in an impressive and visually striking way.