XM Label
Exclusive, expressive, electrified: The BMW XM Label combines forward-thinking drive technology with a striking vehicle concept.
The new XM LABEL
As part of a project for BMW M, we were responsible for the complete implementation of all content for the market launch of the new BMW XM Label. Using high-quality 3D renderings, the vehicle was presented with precision and attention to detail. Our visual concept focused on a minimalistic and clean environment design, deliberately directing all attention to the distinctive exterior features of the XM Label.
Dynamic, high-detail 3D camera flights triggered by scrolling.
On the product page, we implemented dynamic 3D camera movements to give potential customers an in-depth look at both the exterior and interior of the vehicle. The interactive scroll navigation enables a personalized exploration experience: users control the pace themselves and can pause at any point to view specific design elements in detail – creating an intuitive and immersive product experience.
Features crafted with meticulous 3D attention to detail.
Each individual feature of the new BMW XM Label was showcased in its own dedicated highlight section, designed to emphasize its unique characteristics with precision and visual impact. This provides viewers with a clearly structured and richly detailed overview of the vehicle’s key equipment features.